Jalen Hurts Becomes "Hulu Has Live Sports" in Streaming Service's New Campaign

Philadelphia Eagles' star quarterback, Jalen Hurts, partners with Hulu in their latest live sports marketing campaign.
Introduction: In a world where streaming services are dominating the entertainment landscape, Hulu has found a unique way to promote its live sports offerings. Partnering with NFL star quarterback Jalen Hurts, the streaming giant has rebranded the Philadelphia Eagles' player as "Jalen 'Hulu Has Live Sports'" in their latest marketing campaign. This innovative collaboration aims to capture the attention of sports fans and boost Hulu's already impressive subscriber numbers.
"Word Travels Fast" - A Creative Twist on Live Sports Marketing
The new campaign, titled "Word Travels Fast," showcases a 30-second spot featuring Jalen Hurts. Created in collaboration with agency Translation, the advertisement follows Hurts as he discovers that his last name is actually an abbreviation for "Hulu Has Live Sports." The commercial, set to debut on social media and various sports digital platforms, including ESPN, Bleacher Report, and Sports Illustrated, will also air during the Thursday Night Football kickoff on September 7.
A Quarterback's Perspective on Marketing
For Jalen Hurts, being part of Hulu's marketing campaign was an exciting opportunity. As a self-described "detail-oriented" person, Hurts drew parallels between creating a marketing campaign and his role as a quarterback. He admired the level of detail and strategic thinking required in both endeavors. Hurts expressed his eagerness to witness the fans' engagement with the campaign and encourage them to watch Hulu's live sports offerings.
Boosting Hulu's Numbers
Hulu's partnership with Jalen Hurts comes as the streaming service aims to further increase its already substantial subscriber base. As of the second quarter of 2023, Hulu had amassed 48.3 million subscribers. The focus of this campaign is Hulu's Live TV + SVOD offering, which currently boasts 4.3 million subscribers. By leveraging Hurts' popularity and influence, Hulu hopes to attract even more sports enthusiasts to its platform.
Expanding Brand Partnerships
The collaboration with Hulu is just one of many brand partnerships for Jalen Hurts. Recently, he signed a deal with Nike's Jordan brand, adding to his growing list of endorsements. Hurts expressed his enthusiasm for long-term partnerships and emphasized the importance of creating mutually beneficial relationships with brands. For the NFL star, each partnership offers a valuable learning experience, allowing him to gain insights into different industries and business operations. Conclusion: Hulu's latest marketing campaign featuring Jalen Hurts showcases the streaming service's commitment to engaging sports fans and expanding its subscriber base. By rebranding the Philadelphia Eagles' quarterback as "Jalen 'Hulu Has Live Sports,'" Hulu aims to capture the attention of viewers and promote its live sports offerings. This collaboration not only highlights the creative synergy between sports and marketing but also reflects the increasing influence of streaming services in the entertainment industry. As Jalen Hurts continues to build his brand partnerships, he embraces the opportunity to learn from different industries and expand his knowledge beyond the football field. With Hulu's innovative campaign and Hurts' growing list of endorsements, both parties are set to make a lasting impact on the world of sports and entertainment.